Educational Philosophy Essay

My approach to education is student-centered. I always try to ensure that students are given the best opportunities to build upon their existing knowledge and capacities. I believe that education is not only about knowledge-transfer but it is about transforming people and building their capabilities to make sense of their experiences and to be able to use higher order thinking skills so they can be better individuals and better citizens of society. Based on my experience as an educator, the principles that underlie my teaching are influenced by constructivist paradigms, which posit â€Å"that meaning or knowledge is actively constructed in the human mind. † (Richardson, 2003, p. 1625) Hence, education is not stagnant but a continuous process, and the role of the educator is to enable students to be able to establish a connection between theory and experience, to make sense of their realities and lived experiences based on what they learn from other settings, whether it is school, work, or even in their relationships with other people. I believe that a good teacher is one who makes effort to know his or her students, including their socio-economic backgrounds, and pays attention to the way that the students interact or create their own knowledge. In this sense, a good teacher is one who considers the learning needs of his/her students, who is able to adapt strategies that would build on students’ capacities and learning styles, and who ensures that students have equal access to learning opportunities by making teaching content relevant to the students’ unique backgound and context (UNESCO, 2004, p. 5). In the same manner, a good learner is one who attempts to discover his or her own learning style, strength, and weaknesses and tries his/her best to make his/her learning relevant and useful in his/her daily life. In learning settings, students and teachers have different responsibilities, both of which are defined by individual and social expectations. A teacher is expected to attempt to provide his/her students with learning opportunities based on their specific and oftentimes diverse needs. (UNESCO, 2004, p. 6) Meanwhile, a student is expected to be responsible for directing his or her own learning, and to develop his/her awareness of his/her learning needs in order to maximize the opportunities for learning that he/she encounters. I believe that people are actively involved in their learning. Learning results from individuals’ interaction with the environment and their attempt to make sense of these experiences. (Fry, Ketteridge, & Marshall, 2003, p. 9) Hence, people learn by building on what they already know and they are usually interested in learning when it has relevance for them. Among the most important environmental factors that influence an individual’s ability to learn are the quality of feedback, the availability of tools and mechanisms to support and facilitate learning, and the student’s quality of life or living conditions. Thus, the presence of appropriate feedback based on the students’ accomplishments, the ability of the teacher or the school to provide students with learning tools and opportunities, and the relevance of the education to the students’ cultural and socio-economic background would enable the students to maximize their own learning potentials. There are also personal and interpersonal factors that either promote or impede learning. One is an individual’s inherent capacity that is determined by his or her biological constitution or by genetics. Likewise, an individual’s personality, which affects his or her disposition toward the environment impacts on his or her ability to learn. Decisions on the goals of instruction are made based on the needs and expectations of the learners, the teaching setting, the needs of the organization, and the wider needs and expectations from the community. I try as much as possible to put the needs of the learners above other considerations. However, the goals of instruction also have to incorporate the teaching setting and the needs of other stakeholders such as the organization sponsoring the class and the needs of the community wherein the instruction takes place. The factors that influence my choice of teaching and evaluation strategies are the concrete needs of the students based on the evaluation of their performance and also their interests. I choose teaching strategies based on the interests and capacities of my students and on the goals of the instruction. Evaluation strategies are chosen based on their effectiveness, appropriateness, and ability to concretely measure student performance based on the goals of the instruction. Evaluating my own strengths as an educator, what makes me most proud in my practice is my ability to establish an easy rapport with my students and to easily identify their interests by taking time to know them personally. I would like to believe that I was able to influence most of them to look at life as a continuing journey towards knowing more about themselves and about their environment, and to value education not only in its formal sense but in its relevance in establishing meaning from experiences and realities. My educational philosophy and principles are demonstrated in my track record as an educator in the non-formal education system. As a teacher of adult classes in church, I was able to develop my own style of teaching that is grounded on the experience and realities of my students, and which considers the significance of what they learn from these classes on their daily lives. My stint as an instructor in the U. S. Army and my current employment as the Manager Instructor for FedEx, where I teach safe driving habits to adult drivers, also enable me to constantly hone my teaching skills based on the diversity of teaching settings and the kind of students I encounter. Works Cited: Fry, H. , Ketteridge, S. , & S. Marshall (2003). A handbook for teaching and learning in higher education. VA, USA: Kogan Page. Richardson, V. (2003). Constructivist pedagogy. Teachers College Record, 105(9):1623-1640. UNESCO (2004). Changing teaching practices: using curriculum differentiation to respond to students’ diversity. Paris, France: UNESCO.

Demographic economics Essay

Overpopulation is an issue which is constantly being debated upon, as the very aspect of humanity is at stake here. Paul R Ehrlich, Anne H Ehrlich, Frank Furedi and Vanessa Baird bring each of their unique perspectives to the table. Ehrlich and Ehrlich, in the abstract from â€Å"The Population Bomb Revisited†, believe that overpopulation is a problem that needs to be constantly addressed for humanity to survive in the long run. On the other hand, Furedi shares his views, in the article â€Å"Really Bad Ideas: Population Control†, about how he thinks the people that perceive overpopulation as a hindrance are the real problem here rather than overpopulation itself. Baird, from â€Å"Population Panic†, takes a neutral stand on overpopulation among the 3 authors. She does approach overpopulation with caution and yet is optimistic that the issue of overpopulation will get taken care on its own the way things are flowing. Ehrlich and Ehrlich believe that the natural resources humans have available to them are limited and overpopulation will only hasten the exploitation of these resources (65). Ehrlich and Ehrlich also warn that â€Å"it is an error to consider increases in human numbers as automatically expanding real wealth† as it can be seen in the case of China and India (64).Other problems due to overpopulation would be depletion of ozone layer due to exploitation of chlorofluorocarbons and increase in carbon dioxide emissions(66). Ehrlich and Ehrlich also believe that overpopulation will eventually lead to a resource war among ourselves as â€Å"the capacity of Earth to produce food and support people is finite† (68). The only way that we can escape without having to deal with the death rate solution would be to â€Å"entrain a general population decline toward an optimal number† (68). Ehrlich and Ehrlich believe that humans will have to lower fertility rates much further if they want to survive with adequate resources (68). Low fertility rates also lead to an ageing which is ideal as it is one that can easily controlled and managed (65). Furedi detests the very idea of population control. 1) Furedi points out that we are being hypocrites by spending a lot on healthcare and trying to make sure that people can live as long as possible but also blaming ourselves as a source of the world’s problems and trying to minimize the population by carrying out birth control measures.(1) Furedi believes it is the Malthusians, such as Ehrlich and Ehrlich, that are the real problem as they promote inhuman practices such as birth control to be given such great lengths of attention.(1) Furedi discredits Ehrlich and Ehrlich ’ global warming concerns by stating that without human species, the issue would resolve by itself (2)and so the â€Å"obsession with natural limits distracts society from the far more creative search for solutions to hunger or poverty or lack of resources†(5). He also claims that Malthusians strongly lower people’s confidence in fighting future problems(5) by giving people immoral solutions such as stopping to reproduce altogether. Malthusians also enforce the use of contraception for women in poor countries by disguising the whole thing and calling it counseling about family planning which is mandatory for everyone to attend(3). Furedi wants people to start believing in themselves again and begin having faith in humanity as a whole. Furedi believes that people will never reach the â€Å"death rate solution† mentioned by Ehrlich and Ehrlich if they do not sacrifice humanity. According to Furedi, overpopulation should never have been given this much attention and spotlight in the first place. Vanessa Baird seems to recognize that there are both positive aspects and negative aspects of trying to deal with overpopulation. She approaches this topic with caution as there are estimated to be about nine billion people by the year 2050(5). Baird is still optimistic in the sense that she believes that humans are well on their way to stabilizing the populations, â€Å"Fertility rates around the world are falling. If this trend continues, it will help stabilize global population size.† (Baird,5).Baird agrees with Fureti to a certain extent about people starting to blame overpopulation for all their problems, such as child abuse, murder and increase in carbon emissions and people implement more birth control measures instead of finding other solutions to these problems. Unlike Fureti, Baird does not seem to question the moral aspect of dealing with overpopulation. Baird also does agree with Ehrlich and Ehrlich also to some extent about implementing birth control measures as she believes that there are other benefits of lower fertility rather than just population control, such as more education since there is more money available per child when resources are not stretched as much anymore(7). Finally, unlike Ehrlich and Ehrlich, Baird believes that ageing population is not such a great thing as many problems do come with it (8).Paul R Ehrlich, Anne H Ehrlich, Frank Furedi, Vanessa Baird each had their own thoughts and views on overpopulation. Vanessa Baird saw the advantages and disadvantages of tackling this overpopulation. For Frank Furedi, this was never an issue to begin with. Ehrlich and Ehrlich want more emphasis to be given on dealing with the problem of overpopulation . Work Cited Frank Furedi â€Å"Really Bad Ideas: Population Control† spiked, 18 June 2007 Paul R Ehrlich, Anne H Ehrlich â€Å"The Population Bomb Revisited.† The Electronic Journal of Sustainable Development 2009, p.64-70 Vanessa Baird â€Å"Population Panic† New Internationalist, January/February 2010

Arthur Rackham Illustration Essay

Arthur Rackham (1867-1939), the most well known Illustrator of his time. His work brought life to many different stories such as the Grimm’s fairy tales, Alice’s Adventures in Wonderland and many of Shakespeare’s work. Rackham approach to these tales is full of ‘grace and grotesque’, it is often that in the same image, Rackham would have a beautiful young girl and an old wrinkled creature. The drawing also include so much raw emotion Rackham’s work possesses a style of line and colour use that were very prominent in the Art Nouveau movement (1890-1914), a style that has is starting become popular again a century later. Rackham became a full time artist at the young age of 25 as a reporter and illustrator for The Westminster Budget and also did some small book illustration jobs, but it wasn’t until he was 37 (1905) that his career took off with the publication of Rip Van Winkle. The years following his rise to fame were very productive. Making work for over 30 different tales, averaging 13 colour plates for each project. My favourite works Rackham did were his Alice’s Adventures in Wonderland. Apart from loving the story Carroll wrote, I think Rackham’s illustrations are so beautiful and fit the story perfectly. My favourite from this series of drawings is Advice from a Caterpillar. Done in 1907, the 24. 5 x 16 cm drawing is only a few cm smaller than A4 but shows such intricate line work. Bibliography http://www. alephbet. com/arthur-rackham-101. php http://www. library. pitt. edu/libraries/is/enroom/illustrators/rackham. htm http://en. wikipedia. org/wiki/Arthur_Rackham

Operation Management Bachelor Case Study Example | Topics and Well Written Essays - 4000 words

Operation Management Bachelor - Case Study Example The role of the total quality management should be emphasised as an important strategy for the London Zoo to increase the number of visitors. Another unique and contributing factor for the Zoo can be the improvement in the service management in order to meet the specific needs of the customers. While keeping in view the case of London Zoo the organization is advised to use innovation as an approach to compete. Since the last few decades the concept of tourists' destination has been transformed from merely entertaining sites to highly automate and managed business organizations competing in the tourism industry. There are many pros and cons of the trend. There are many factors that create a global environment for the sector, such as efficient and low cost of services, efficient logistics from production to the counter, new and changing visitors' patterns etc. All these developments are supported by the penetration of information and communication technologies (ICT) across the entire business chain from plan to services, logistics, sales, branding, and market research. (Emcc, 2005) Service Operation Management is related to service quality. Delivering the expected quality by meeting the customers' expected value is the essence of service operation management. ... The characteristics are that, they are intangible, they are variable, they are perishable, and they are simultaneously produced and consumed (Shiffman and Kanuk, 1997). The evaluation of service qualities highly depends on the visitors' experience of service qualities in the service. This evaluation is difficult after a visit (Ostrom and Lacobucci, 1995). Dale, (1989), "consumer views and normally results from consumer's expectations of service, with their ideas of how services should be delivered". Daryl Wyckoff has defined service quality as, "Quality is the degree of excellence intended, and the control of variability in achieving that excellence, in meeting customers' requirements." (Wyckoff, 1984, p 81) This theorem of quality is however not accurate as experts says 'Quality is whatever the customer says it is and the quality of a particular product or service is whatever the customer perceives it to be' (Powers,1997, p 179). So the main emphasis is on the customer and perceived quality. When the delivered service does not meet the perceived quality then there is gap which can be best described by the below mentioned gap model by Parasuraman, 1988. THE SERVICE QUALITY GAP MODEL Despite the useful underlying concepts of this model, in practice measuring customer satisfaction can be very subjective in nature. SERVQUAL is a survey technique that attempts to quantify the service gaps; however in practice its application is limited (Parasuraman, 1988). A manager may be able to apply the underlying concepts in practice, but any quantitative application requires lots of time and resources which small enterprise lack. Quality is made up of two components viz. technical and interpersonal. The service marketers like small

Measurement and Decision Making Essay Example | Topics and Well Written Essays - 500 words

Measurement and Decision Making - Essay Example From this discussion it is clear that  value chain involves a detailed level of analysis on the means to satisfy the customers. It includes detailed knowledge of a firms strategy geared towards adding value to the product and service to the customer. In adding value to the product, the firm achieves higher levels of profitability. Harley-Davidson has established a Rider’s Edge program in which anyone who could pass the Motorcycle Safety Foundations (MSF) written test and driving test would be eligible for instruction on how to ride a Harley. The local dealers provide these instructions, which perfectly fit in the value chain.  This study stresses that  execution cost drivers include factor that a firm can manage in the short-term to reduce costs. There are various short-term cost drivers available to this firm. First, the company can endeavor to empower the current employees through trainings. The company needs to equip each of the employees on handling clients in a sati sfactory manner. For instance, responding to their online queries and orders in a timely manner. Additionally, offering quality services that will make the customers come back for more business. Secondly, the firm needs to redesign the production processes to speed up the flow of product to reduce costs. Thirdly, improve its suppliers relationships by providing them with low-cost products through agreements with them. In reducing costs, the firm will agree with the suppliers to move more products, increasing on sales.

The affects of Agent orange Research Paper Example | Topics and Well Written Essays - 1750 words

The affects of Agent orange - Research Paper Example Talking about the chemical composition of the Agent Orange, it is a 50:50 mixture of 2,4,5-trichlorophenoxyacetic acid (2,4,5-T) and 2,4-dichlorophenoxyacetic acid (2,4-D) (Scheme 1). Scheme 1: Phoxyacetic acids that form Agent Orange (Claus and Walters, 148). Series of studies were undertaken in order to evaluate potential effects of Agent Orange and its production by-products on health. Let alone the mixture that form Agent Orange, 2,4,5-T is highly toxic and there is a substantial amount of evidence regarding its possible effects on health and environment. In late 1960s it was revealed that 2,4,5-T usually contained dioxin (TCDD), which was more toxic then 2,4,5-T. This information allowed to explain a number of properties attributed to Agent Orange. Scheme 2: Production of Agent Orange components and unwanted side reactions (Claus and Walters, 148). 2,4,5-T was synthesized by Robert Pokorny in 1941. Subsequently the compound was extensively studied and patented as a weed killer. Later, the spectrum of its applications increased as well as the amount of publications and patents regarding this product. 2,4,5-T was in production from 1950 to 1979. During that time Dow Chemical was the largest company producing this chemical for agricultural purposes. Taking the production from the lab into industry led to the formation of the highly toxic dioxin 2,3,7,8-tetrachlorodibenzo-p-dioxin (TCDD) as a consequence of a side reaction (Scheme 1). The first step of the process is the reaction between 1,2,4,5-tetrachlorobenzene and sodium hydroxide to afford 2,4,5-trichlorophenoxide (2,4,5-TCP)(Scheme 1). The formed product would then react with chloroacetic acid at 1400C to yield 2,4,5-T. Temperature control is critical for both processes, because at 1600C 2,4,5-T can participate in a self-condensation reaction leading to 2,3,7,8-tetrachlorodibenzo-p-dioxin (TCDD)(Heaton 1996). In the second half of the 20th century no precautions were taken to eliminate the formation of t his dioxin. As a result, seventeen thousand people were exposed to this dangerous by product in Italy during an accident on a chemical plant near Seveso in 1976 (Eskenazi, et al., 2003). When such precautions were taken it was difficult to maintain the required temperature in the industrial scale reaction vessel. For this reason dioxin was a consistent by product in the 2,4,5-T production. Its quantities were measured in parts per million, and according to initial legislation had to be no higher than one part per million. Later the limit was pushed to 0.1 ppm and 0.01 ppm in the United States and UK respectively. In order to meet this requirement better temperature control was introduced and the formed dioxin was removed from 2,4,5-T (Hay 160). Talking about toxicology of dioxin and the components that form Agent Orange, according to Arthur Galston’s extensive review published in 1979, TCDD in trace quantities was able to bring up serious health issues in test animals. Dioxin e is the primary toxic compound of Agent Orange. Its presence was able to promote chronic lymphocytic leukemia (CLL), soft-tissue sarcoma and both Hodgkin’s and non-Hodgkin’s types of lymphoma. Exposure to Agent Orange leads to increased chances of acute myelogenous leukemia in the children of the US soldiers who served in Vietnam (Schuck 19). Another study, conducted in 1969 exposed the toxicity of

Essay Example | Topics and Well Written Essays - 2500 words - 14

Essay Example Being compensated is a high-class achievement, which shows how people work in an organization, how they work in order to make their particular organization the best one. Compensation is always done in an appropriate manner. What so every work any employee will do, he or she will be compensated according to that particular work. Compensation is therefore term as a delicate job for the HR people, as they should always compensate in an appropriate manner, and they should compensate those who really work well and who really generate well-oriented outcomes. There are many organizations, which compensate because of the capability of an employee. For instance if a person who is an employee of any XYZ organization, he or she will only be compensated according to his or her skills and capabilities. No other source will help them while being compensated. This is a correct as well as an ethical way with the help of which one can compensate the employees. By this, employees also get motivated and thus as a result they will work hard in order to generate outcomes that are more fruitful. Motivating employees is a difficult task but along with this, this is termed as an important task. Because with the help of this people can be motivated to work harder and harder in order to generate better results. There are various kinds of benefits, which are related to the performance of employees. When the performance of any employee is up to the mark, he or she will be automatically compensated based on his or her performance, this performance related pay is very much important and has many benefits. Incentive pay on the other hand is also important, which is given for special kind of work or performance rather than the simple work. Performance based pay actually indicates towards various Incentives, which are there to motivate the employees so that they can work harder in order to generate good

Definition of Shame, Unforgettable Shame and Self perception Essay

Definition of Shame, Unforgettable Shame and Self perception - Essay Example Kaufman (1993a, pp.5-6) defines shame as wound within inner self which is deeply disturbing to the self, causing the sickness within the self and the soul which always leads to the feelings of inferiority. This view has been supported in the work of Evans (1994, p.103) who states, â€Å"with shame there is a sense of inferiority in which the other is perceived as more powerful and capable of inflict injury on the self, usually via scorn, contempt, or humiliation†. Jane Middelton-Moz (1990, p.xii) and Holly Vanscoy (2006) both have written that â€Å"the hurt emotion feeling arise from the consciousness of something embarrassment, humiliation, dishonourable, unacceptable, ludicrous etc done by oneself or another†. In my opinion, the individual who faced shame always perceives him or herself as flawed, unwanted, neglected, surplus, or fundamentally broken. Nearly every human being experience shame at some point in his or her life. Most of shame stories in their lives become the unforgettable one. The unforgettable rather haunting shame memory follows people throughout their lives. Shame incident might have happened a long time ago, but memory remains even after years. Sometimes the individual becomes very successful in the country or in the community, but the memory of unforgettable shame keeps clinging to even the developed and successful self. During the research, there were numerous instances when I found a general agreement of psychologists and therapist about the idea that adult personality is greatly influenced by early childhood experiences. Those who experienced shame during early childhood time period could never let their memory of the incident go forever. It remains and leaves extremely powerful impact on adult self perception. For understanding shame in childhood and its manifestation in adulthood in the form of low self-esteem, we need to understand the concept of ‘self’ itself. Self is fundamental part of Carl Rogers’s personality theory. He refers to it as, â€Å"the organized, consistent set of perceptions and beliefs about oneself.†Self is a humanistic term that describes us as person. It is not only influenced by a person’s experiences throughout life but also the interpretation of these experiences. Major factors that influence human self concept are: childhood experiences and evaluation by others (cited in McLeod, 2007). Bradshaw’s idea of a toxic shame seems to be intriguing in this regard. He (1990, p. 47) wrote it as â€Å"the feeling of being flawed and diminished and never measuring up†. The strong inner emotions and feelings of being insufficient, neglected, inadequate, defective and unwanted keep haunting the individual. Bradshaw (1990, p. 47) further attributes the toxic shame as a nucleus of the wounded child around which he or she keeps revolving. For instance, the individual, who faced traumatic or hurtful experience during their childhood which they could not forget all the way through their life are called wounded child and prone to shame. According to Adler, a neglected child has never known love and cooperation in the home; therefore, he finds it very difficult to develop these abilities as an adult. They do not know how to gain affection and respect from other people. As adults usually they are cold and hard (Frager, R. & Fadiman, J., 1998. p. 111-112). The shamed self is considered to be unable to cope with the difficult situation. As an object of scorn, humiliation,

Do I know that I have a Hand Essay Example | Topics and Well Written Essays - 1750 words

Do I know that I have a Hand - Essay Example For the case of the dream doubt, we are prone to doubt our dreams, why? Because dreams are an assumption of what the reality would be to us rather than a certainty of what it really is. For instance, one uses his/her hands to grab something in real life and dream; therefore, it is hard to tell when we are imagining and we are not.REM is the stage where dreams occur and in eight hours of sleep there is about three cycle of REM stage. The first is close to 15 minutes then the rest are 40 to 60 minutes long. Because we are not dreaming for few minutes like we remember when we wake up from a dream, we cannot really prove if we woke up from a real life and continuing to dream or woke up from a dream and continuing the real life. If hands were unmovable items, it would be harder to believe they are not real. That is why when we wake up we find that in was just a brief assumption and not a reality. We need to discover that we cannot know something at the same period and doubt it. One comes first. We need to doubt to believe. That is why when we dream we are using our hand we are believing in a different perspective as opposed to waking up from our dream to find out that reality is far much bigger that the dream, thus we seek to doubt the dream. Thus the dream and reality all refer to the uncertain and certain analytical point of view. â€Å"They are on the one hand experiences of the ordinary, healthy mind, experiences with which no one could plausibly deny an acquaintance, and yet, on the other hand, they are comparable, in their extravagance and deceptiveness, to the delusions of insanity the narrator has just been considering.† †¦ I see plainly that there are never any sure signs by means of which being awake can be distinguished from being asleep. The result is that I begin to feel dazed, and this very feeling only reinforces the notion that I may be asleep. If someone without hands can dream that they have

How does globalization affect financial markets Research Paper

How does globalization affect financial markets - Research Paper Example This is because globalization has created a wide-ranging affects in the financial markets of various economies. This essay will focus on the quantitative and qualitative analysis of globalization of the financial sector. The essay will use descriptive statistics to conduct the quantitative analysis. The paper will explain the impact of globalization in the capital, investment and the exchange rate market. The studies of the essay will help the researcher analyze the advantages and disadvantages of globalization in the global financial market. It will show how a single change in the financial market of one nation in the current world can affect the market conditions of all the other economies. Contents Contents 3 Introduction 4 Situation Analysis 5 Conclusion 17 References 18 Introduction The report will throw a light on the impact of globalization in the financial market. In order to implicitly analyze this statement, the paper will utilize both theoretical and technical tools of res earch analysis. After completing the analysis, the researcher will conclude with the empirical analysis. This is the era of globalization and liberalization. Globalization is the process that involves the international integration between the nations that takes place from the interchange of ideas, products, world views and culture between nations. In the contemporary world, the economic development of any economy is not possible without the effective contribution of globalization. Any development in the transportation, communication or internet segment of the market is only feasible with the contribution of globalization. This process has helped countries augment the living standard of individuals and substantially helped them to experience the usage of new goods and services. The growth of business activities in the modern economies has shown the requirement for contribution of financial sectors. The financial segment of any country includes the commercial banks, non-banking financ ial institutions and the central banks of the countries (Kang & Paper, 2007). The globalization process has largely influenced the performance of the financial sectors of different countries. The exchange rates now are flexible in order to compete and cope up with the machineries of globalization. Globalization in the world economy has facilitated large capital flows between countries. The monetary authorities between nations are largely entangled with each other due to the globalized state of affairs in the contemporary market system. Capital rising, globalization of the equity markets, domination of the financial sectors in different economies and maximization of the investment returns are all the functions that have enveloped the current world market due to the emergence of globalization. The integration of the financial system between countries has only taken place due to globalization (Baldwin, 1999). Situation Analysis Financial Market in the Modern Economies: The financial ma rket refers to the markets where the trade involves financial securities or commodities. The transactions are made at low cost and the prices at which the transactions are made reflect the demand and supply of such financial products. The banking and non-banking financial institutions that facilitate the trading of such financial products are also included in the financial markets. There are a lot of activities in the financial

Instruct Clone Essay Example for Free

Instruct Clone Essay Scholars as well as religious and political leaders are bitterly divided on the issue of human cloning. Considering the potential benefits one would gain out of being cloned, I wonder why so many spoilsports are opposed to this miraculous feat of science. If I had my way, I would order several clones of myself and tutor them to act and speak as I do. I would instruct Clone A to report in my place at the office whenever I do something stupid; the boss would never know he’d be scolding another person. Clone B would take my place in the house whenever I expect to be late attending to some after-office activities; my wife would never suspect I’d been up to no good. Clone C would do nothing but stay fit and healthy, ready to be a spare parts supplier just in case one or several of my organs become useless or diseased. When I am bored, I would order my clones to wreak havoc on the neighbourhood and then go into hiding. Naturally I would be the prime suspect. But since I would have a rock-solid alibi, having been seen at the time of the crime several hundred miles away by a hundred people at a speaking engagement, I would have a field day laughing at the discomfiture of the police. A manhunt would then be launched against several John Does while I plot the next felony, possibly against the taxman or the debt collector. If I were a celebrity, I would instruct my clones to make those tiresome public appearances while I get paid for them. If I were a businessman, I would order my clones to do all the crazy things required to corner a deal. i.e. , lose a round or two of golf against prospective clients, say amen to this and that, be hypocrites, in short. While they are at it, I would have all the time enjoying life. I may even run for President, being able to campaign through my clones who shall do nothing but shake hands, kiss babies and make occasional idiotic remarks. There is only one downside to this scenario: human clones may not entirely submit themselves to manipulation by their creators, as Ewan MacGregor did in The Island. In that film, thousands of humans are cloned upon order of paying clients; predictably, the people who did the cloning for profit are the bad guys, and in the end MacGregor single-handedly destroys the entire facility. This is not a film review, but a project of such magnitude would have been impossible to keep a secret, and besides, if cloning technology would be that advanced, there would be little trouble growing human organs from stem cells which medical science is now trying to accomplish even with limited federal funding. I believe such implausible stories like The Island are only meant to scare off people from supporting the cloning of humans. The cloning critics refuse to see it, but the cloning of humans is far more economical than the orthodox way of raising them. To be a resident of planet earth, one has to be conceived and born, which means that some couple have to marry with all the attendant fuss and aches. They would have to work their butts off worrying about bills for milk, vaccinations, day care, baby-sitter, toys, and diapers. What an utter waste of time! Why not have a fully developed, mature, perfectly cloned human being in one fell swoop? Instead of day care centers, we would build cloning factories, churning out brand new copies of extant human beings by the thousands. Think about the employment it would generate, the savings in time and resources that would otherwise be spent in raising humans, not to mention the potential of such industries like bio-engineering and the manufacture of name tags (so people would not be confused). Clones, Unlimited would probably overtake Microsoft and General Motors. On top of it all, I would have a real stab at immortality. I would be immortalized not in books or monuments nor in the memories of men but through being kept perpetually alive in my physical body. There is a great possibility science would find a way to simplify organ transplants. Instead of doing piecemeal transplants, why not just transplant the head into a new body? That would be more simple and cost-efficient. Thus, when my body becomes diseased or paralyzed, surgeons would perform a head transplant, my head replacing the head of my clone. As a result, I would have a spanking new body with healthy organs. As to what happens to my clone who donates his body, I am sure science would find a way to dispose of him. Medical schools need cadavers. I may sound sarcastic, but I believe science always finds a way. I would then have the sheer pleasure of visiting acquaintances and enemies who thought I had succumbed to cancer or kidney failure. I would pump their hands while they gawk at me and tell them, â€Å"You thought I’d died, didn’t you? †

Lady Windermeres Fan Important Essay Example for Free

Lady Windermeres Fan Important Essay Throughout â€Å"Lady Windermere’s Fan† we are introduced to many contrasting themes. Such as conflict and harmony, trust and betrayal and deception and truth. These are the main contrasting themes that Wilde has used throughout this play. The balance of these contrasting themes certainly improve the overall effect of the play, adding viewing value in the form of intrigue and enjoyment. However, are these contrasting themes important to the play and if so, how and why? Although this is a comedy, Wilde derives much comedic value from the conflicts within the play. Let’s take into consideration the conflict between Lord and Lady Windermere. This conflict arises purely due to a misunderstanding (when Duchess of Berwick tells Lady Windermere of her husband being with another woman e. g. â€Å"He goes to see her continually, and stops for hours at a time†¦Ã¢â‚¬ ) and through deception on the part of Lord Windermere (although he promises to his wife that he has not cheated he will not tell her of why he and Mrs Erlynne were meeting), albeit for altruistic reason. The conflict is never really heated or serious and the audience can appreciate the humorous situation as we know that all will end well and any misunderstandings will be clarified by the end of the play, as is an example in â€Å"Much Ado About Nothing† and many other romantic comedies. Harmony is restored at the end of the play; this being the cardinal rule of comedy. One of the biggest examples of this is the bond that is created at the end between Lady Windermere and Mrs Erlynne; Lady Windermere even telling her husband to â€Å"never speak against Mrs Erlynne again. † However, harmony is only achieved through deception and an adherence to superficiality. Wilde seems to be suggesting that in order to live in a harmonious society we need to pretend that all is well and overlook factors which don’t suit our outlook in life. This was certainly the case in Victorian society where the outwardly conservative gentility contrasted with the seedy underbelly and depravities of many parts of metropolitan life at the time. This contrast between these two has a very strong affect not only on the direction of the play but also, the relationship between the characters. Relationships between characters are very important as when or if a relationship were to change, the story itself could have taken on a completely different route. The conflict has also allowed Wilde to turn the tragedy around in ways and create a more humorous piece Many Characters throughout the play deceive not only other characters but also themselves. Lord Windermere deceives his wife in order to protect her from scandal; Mrs Erlynne deceives Lady Windermere in order to protect her from the harsh truth that she is her mother and abandoned her; Lady Windermere deceives her husband temporarily as she intends to run away with Lord Darlington. There are many examples of these deceptions throughout the play, as stated above. Mrs Erlynne even threatening Lord Windermere stating that she â€Å"will make my name so infamous that it will mar every moment of her life. It will ruin her, and make her wretched. If you dare tell her, there is no depth of degradation I will not sing to, no pit of shame I will not enter. † and telling him that she â€Å"forbid† him to tell her. Unlike in â€Å"Much Ado About Nothing†, not all is revealed at the end as Mrs Erlynne’s identity is kept secret from Lady Windermere, although all is revealed to the audience. Wilde seems to suggest that the truth is not always the best thing for everyone as it can be better to live a lie and maintain harmony in society rather than live an open, truthful life but cause chaos and disharmony. Although the contrast between deception and truth doesn’t seem to have a massive impact on the play it does however, create the play. If not for the deception between that of Lord Windermere and Mrs Erlynne there would be no real story, this is because Mrs Windermere would not have been misled into thinking her husband had committed adultery but also, Mr Windermere and Mrs Erlynne would have had no real reason to have met up in the first instance. It also gives the audience something to think about. Wilde shows that whilst being truthful may seem like a good idea, sometimes it is better to deceive instead to keep someone else’s piece of mind. Another contrasting theme is the society versus the individual. Victorian society has a very controlling influence on the individual as it was very difficult to fight against the society conventions and instead, many found it easier to adhere to the rules and social mores imposed by Victorian society, at least publicly. Mrs Erlynne was a victim of circumstance, many of the other characters slandering her, Duchess of Berwick calling her a â€Å"horrid woman. However, Mrs Erlynne plays an important role to represent the power Victorian societal conventions had on the individual as she was forced to abandon her child and hide herself away as she had broken the moral code. She later returned to society and seems to be an individual who will not play by the rules and will do whatever it takes in order to achieve her goals; Lord Windermere saying that he â€Å"used to think that will all your faults you were frank and honest. † and of her â€Å"blackmailing† him to get what she wanted.

E-business Literature Review

E-business Literature Review Recent advances in the technology have created a surge in â€Å"technology-based self service† (Dabhokar et al. 2003). Such developments are changing the way that service firms and consumers interact and are raising a host of research and practice issues relating to the delivery of e-service. Further, Information technology (IT) made a tremendous impact on the business world. Business processes and operations that used to take days or weeks can now be done in a matter of seconds with the help of IT. This makes individuals and customers to be better served than in the past (Rodgers et al. 2002). Different people have different understanding for the purpose as in order to have a common uniform understanding author will like to define the terminology of e-business, e-service and e-commerce, the following section will discuss about definition, distinction and the differences between these three in order to have a better understanding. E-BUSINESS E-business probably began with electronic data interchange in the 1960s (Zwass, 1996; Wigang, 1997). However, it was only in the 1990s, primarily via the internet, that e-business has emerged as a core feature of many organisations (Melao, 2009). E-business has become an inescapable fact of life, nearly as essential to commerce as the telephone (Waters, 2000). With the technological advancement e-business has a huge impact on day to day operation of the businesses. Furthermore, e-business expands the connectivity of the organization to include its suppliers, employees, and the business partners. E-business is the next wave in the technological revolution created by the Internet (Biggs, 2000). E-business is defined as ‘The use of electronic networks for business (usually with web technology’ by Deloitte and Touchà © Consulting Group further IBM defined e-business as the transformation of key business through the use of Internet technologies (Chaffey and Smith, 2008). According to Turban et al. (2006), E-business refers to a broader definition of e-commerce, not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organisation. E-business provides a global platform where individuals and organizations interact, communicate, collaborate and obtain information. Further, Currie and Parikh, (2006) stated that e-business web based systems increasingly represent a competitive advantage for companies and have undergone great organizational changes. Businesses online provide an information-rich environment by which competitors can identify, match and impro ve product innovation (singh, 2002)B2C E-business is growing at an explosive rate. As a means of growing existing market share, entering new markets, forging alliances with business partners and taking the all important customer relationship to a new and unprecedented level, e-business is an unparalleled tool (Deise et al.2000).E-business is revolutionizing the way business is conducted. Similarly it does more than e-commerce as it interconnects the whole and extended organization thus allowing for improved communication among suppliers, employees and customers. In addition to this e-business allows for the extended organization to be connected which means that all the employees, customers or clients, suppliers, and other stakeholders, regardless of the geographic region are interconnected ( Rodgers et al. 2002) . It involves attracting and retaining the right customers and business partners and it includes digital communication, e-commerce, online research and it is used by every business discipline (Strauss and Frost, 2 001, p: 6). E-business allows service providers to interact with their suppliers and customers as this improved relationship causes and potentially could lead to loyalty and then results in increased profits and competitive advantage for the firm (Follit, 2000). E-COMMERCE The immense popularity of the internet in recent years has been fuelled largely by the prospect of performing business online. With the rapid global growth in electronic commerce, businesses are attempting to gain a competitive advantage by using e-commerce to interact with customers (Lee and Lin, 2005). E-commerce refers primarily to the buying and selling activities over the Internet, which includes transactions such as placing orders, making payments, and tracking delivery of orders on the Internet (Rodgers, 2002). The e-commerce is defined as buying and selling of product service or information through computer networks mainly the internet (Wen et al., 2001) and people immediately think of consumer retail purchases from companies such as Amazon (Chaffey et al, 2006). However, e-commerce refers to both financial and informational electronically mediated transactions between an organization and any third party it deals with (Chaffey, 2006). Further, Singh (2001) supported the defin ition by referring e-commerce to an online service offered to customer to support their shopping experience over the internet. E-commerce is exponentially increasing the availability of information, giving customers access to more knowledge, of better quality and faster than before. Technological advancement led an explosive development in electronic commerce, the causes of that are the internet end the World Wide Web (WWW), which are making electronic commerce much more accessible. Internet e-commerce includes electronic trading of physical goods and of intangibles such as information. This encompasses all the trading steps such as online marketing, ordering, payment and support for delivery (Trimmers, 2000.p.4). E-commerce is used everywhere in everyday life. Now a days it is utilized for everything from credit card authorization, travel reservation over a network, wire fund transfers across the world, point of sale (POS) transactions in retailing, electronic banking. It helps in generate demand for the products and services and improves order management, payment and other support functions (Awad, 2004.p.2). Similarly, e-commerce decreases the cost of creating, processing, distributing and retrieving paper based information. Further facilitates the benefits which include improved image, improved customer service, simplified processes, compressed cycle and delivery time, eliminating paper work and increased flexibility (Turban et al, 1999, pp.15). Moreover, e-commerce is not just about buying and selling as it is also about electronically communicating, collaborating and discovering information (Turban et al, 2004). It can involve the Internet, groupware programs, public e-mail networks (Adms,1994), technologies such as electronic data interchange (EDI) and electronic funds transfer (EFT) and more recently , services associated with mobile telephones and digital television (Voss, 1999). E –commerce has become very popular because of the benefits and convenience it brings along as it is no longer an alternative, it is an imperative (Wen et al, 2001).E-commerce is generally based on monetary transaction and e-services are the part of electronic commerce. E-SERVICE E-services are important in B2C e-commerce for managing customer relations and enhancing sales. Rapidly advancement of technology such as wireless, broadband, smart cards, data warehousing, data mining and agent technologies, are contribute toward the effective accessibility and servicing of the correctly targeted customers for business while providing more choices, options and ultimately power to customers in their transactions with business (Rust and Kannan, 2003). Further e-service provides a new business paradigm for the organizations operating in the electronic environment. Below figure show a paradigm shift from traditional e-commerce to e-service. SOURCE: Rust, R, T and Kannan, P, k., 2003 There are three primary reasons for firms to develop e-services. Firstly, Shapiro and Varian (1999) argued that on margin, consumer acquisition and service costs are generally much lower in an online medium versus that in an offline medium. Secondly, e-service inexpensively and effectively delivers high-quality, timely and in-depth product information desired by consumers (Iqbal et al. 2003). E-services also provide consumers with benefits such as better price quality comparisons (Evans and Wurster, 1999) and customized search processes based on criteria of importance (Lynch and Ariely, 1999). Finally, the use of e-services enables firms to develop a deep understanding of consumer behaviour (Iqbal et al, 2003). The view of e-service is much broader than the concepts of IT services, web services or infrastructure service as it e-service includes all these services further it also encompasses the service product, service environment and service delivery that comprise any business model, whether it belongs to a goods manufacturer or a pure service provider ( Rust et al, 1996). The customer’s interaction or contact with the organization is through the information and communication technology (ICT) in e-service. This remote service encounter subsequently has developed into a self-service experience (Dabholkar, 2000; Sara, 2000). However, experience of self service and e-service are quite different. In self service operations, a customer has to go to the information and communication technology centre while, in e-service, a customer can conveniently receive the service through the internet at home or other places. In other words, self service is less flexible than e-service due to constrai nts of location (Surjadjaja et al., 2003). Similarly customer’s interaction or contact with the organization in the e-service is through the technology, such as web site. During an e-service encounter customer have to rely entirely on sight and sound while the traditional service experience can use all senses. In addition to this e-service unlike traditional service is not constrained by distance and opening hours, thus delivered delivers convenience. Linked with convenience is customer control. As customer can choose the channel through which they will acquire a product, the mode of delivery for the product, the extent of customization of the product and the extent to which they are involved in the design and delivery of the product (Rowley, 2006). Advancement of technology led the transformation of physical products to pure e-service components and has significant implications for building customer relationships. Below chart shows the e-commerce path to profitability as how the traditional path and e-service path flow increase profit of the firm. SOURCE: Rust, R, T and Kannan, P, k., 2003 Above chart shows traditional path services laid emphasis on automated service or self service operation, firms used to focus on increased efficiency and productivity of business and reduce the cost of the product or service in order to increase profit. On the other hand on e-service path firms are focus on enhanced service operations, provides greater conveniences and support services to customers. Further improved customer satisfaction and retention by providing best quality service for example grocery chains are looking to use loyalty cards and focus on one-to-one promotion and marketing efforts based on the information gathered using these cards allow the grocery chains to develop relationships with their customers. Moreover, they provide value to customers through focused information provision, reduced search time and increased convenience for the customers (Rust and Kannan, 2003). As in the electronic world the customer and the merchant do not meet face to face and the clients are more sensitive with increased options and solutions available to them online (Singh, 2002). Many companies are adopting Internet-based e-services for conducting business transactions and sharing business information with their customers and business partners (Torre and Moxon, 2001). E-service has been defined as web-based service or interactive service that is delivered on the internet (Reynolds, 2000). According to Rowley (2006) e-service is deeds, efforts or performances whose delivery is mediated by information technology that include the Web, information kiosks and mobile devices. Such e-service includes the service element of e-tailing, customer support and service and service delivery. Further, E-service is defined as the provision of service over electronic networks. This concept includes services provided by a typical service organization as well as the services provided by t he goods manufacturers where the quality of customer care plays an important role (Rust and Kannan, 2002). According to Ruyter et al. (2001, p. 186), â€Å" an e-service is an interactive, content-centred and Internet-based customer service, driven by the customer and integrated with related organizational customer support processes and technologies with the goal of strengthening the customer-service provider relationship†. Further (Sahai and Machiraju, 2001) defined e-service as it is a service available via the internet that provides information, completes tasks or conducts transactions. It can be any electrically provided services offered directly or indirectly to customers, including direct as well as after sales services (Van Riel et al.,2001; Lagrosen, 2005). In addition to this e-service can deliver high quality, timely and extensive product information to consumer inexpensively and effectively. They can provide better price and quality comparisons (Shapiro and Varian, 1999). Furthermore, a company that can respond to the needs of the customer accommodate their requests prom ptly and support their buying decisions creates value and wins customer patronage and loyalty (Singh et al.2001). E-service operation include all the customer centric activities starting from pre-transaction, transaction and post transaction interactions through the internet in delivering products or services within service level agreement ( Surjadjaja et al., 2003). Clearly, although the aforementioned author agree that providing personalized and accurate customer information with better tracking, delivery and payment details is an online service in B2C e-commerce generally appreciated by customers. Similarly e-service functions incorporated on e-commerce sites that can quickly provide online shoppers with decision-making support win e-customers and get them to make a purchase (Singh, 2002). Furthermore, e-service is becoming increasingly important not only in determining the success of failure of electronic commerce (Yang et al., 2001), but also in providing consumers with superior experience with respect to the interactive flow of information (Santos, 2003). E-service can be usefully conceptualised as an interactive information service. Such as information provided by or collected from and about the customers can be gathered and analysed by the e-service provider and used as the basis for the customization of the service that organization offe rs to the customers (Rowley, 2006). Examples of e-services are computer-related services such as personal, cultural, recreational, communication and financial services. E-service concept is not simply a combination of words electric and service. As in true e-service operation part or all the interaction between the service provider and the customer is conducted through the Internet. Thus an automatic teller machine (ATM) transaction is an example of a simple electronic plus service experience, while buying a ticket on the Net is an example of e-service experience (Surjadjaja et al., 2003). E-service may be considered to be relatively new channel of service provision as well as new way of conducting business; research on e-service is still developing (Hung and Wong, 2009). E-Service as self-service There is an important conceptual relationship is that between e-service and self-service. As most authors have described the e-service experience as a self service experience (Dabholkar, 2000; Meuter et al., 2000; Zhu et al., 2002) although Surjadaja et al, (2003) differentiate between e-service and self service. Further they argue that in self-service operation customer has to go to the technology such as ATM to receive a service, while in e-service customer can receive the service through the Internet at home or in other places. Self-service technologies are often used to enhance the overall service experience delivered to the customer by focussing human service agent intervention at the point at which intervention can make the most impact. As e-service firstly, reduce marginal consumer acquisition and service cost, due to the reduction in human intervention and ease of e-service scalability (Binter et al., 2002; Iqbal et al., 2003). Secondly, e-services deliver consumers high quality, anytime and in-depth product information, which reduce the consumer price sensitivity and finally e-services support the capture of information relating to the search, evaluation and purchasing activities of consumers (Iqbal et al., 2003). Having discussed the concept of e-business, e-commerce and e-services, it can be said that the above three has a significant influence in today’s any e-business activity. Further, in order to understand the relationship between these three terms; the following section will provide the brief discussion on relationship and similarities between each other. RELATIONSHIP BETWEEN E-BUSINESS, E-CCOMMERCE and E-SERVICE E-business is a broad term used to express the conduct of business such as buying and selling, servicing customers and collaborating with partners through the internet ( whatis.com, cited in Chen, 2001), under which e-service and e-commerce can be established as its two underlying dimensions (Surjadjaja et al., 2003). The scope of e-business is much broader than that of e-commerce. Extensive e-business embraces physical products and the distribution of the goods as an integral part of the overall transaction process (Greenstein and Feinman, 2000). Similarly, e-commerce mainly focus on the buying and selling of physical goods or products that results in monetary exchange whereas e-service refers to delivery of services through the internet either paid or free (Voss, 1999), For example, in the case of free e-mail subscription s and free online newspapers.These examples are actually part of e-business called e-service (Amor, 2000). However, (Voss, 1999) made the distinction between e-co mmerce and e-service, as being two ends of a continuum, pure e-commerce is the basic buying and selling of products, where as , at the other end pure e-service is offering service either unconditionally or with a service contract. E-business and e-commerce are two separate concepts such as e-commerce uses the web to connect customers with firms whereas e-business includes the web as well as other means necessary to interconnect information systems and data streams, both internal and external further e-commerce requires human interaction for form filling during purchasing process however, e-business allows many processes to be fully automated thus improving the efficiency of business processes and removing the error of human interfaces (Chou et al, 2002). There are some similarities between the two. As e-business and e-commerce solutions include newly developed web technology into organizational and business processes. The use of web technology results in improved efficiency. Moreover, e-commerce is generally less complex than any e-business solution as firm must start with e-commerce initiatives before creating e-business tasks. Once a firm has successfully implemented its e-commerce functions, then it may beg in to work on e-business with the e-commerce infrastructure, with out e-commerce infrastructure first, it will be difficult for firms to integrate all the e-business functions. (Rodgers et al, 2002). Moreover if a firm decide to skip the e-commerce part and jump directly to e-business, the project or work would be much more costly and time consuming. Therefore, it is necessary for a firm to create an e-commerce capability before it pursues e-business solutions. E-SERVICE EXPERIENCE The previous section sought to explore the inherent or pervasive characteristics of e-business, e-commerce and e-service. The following section explores the aspect of e-service experience that defined the elements, scope and context of e-service experience. As the nature of the service experience is likely to vary depending upon the activities or task being finished through the e-service engagement. Further users may be expected to take on different roles and exhibit different competences. The extent of customer customization or co-production varies between applications; this variation could have a significant effect on how customers engage with and evaluate the service interaction (Barnes and Vidgen, 2000). In addition to this a related approach is to regard the service experience as consisting of a number of different partial performances or service components each of which can be evaluated separately by the web site visitors (Santos, 2003; Zeithaml et al; 2002). Using this approach, Bauer et al. (2005) identifies three service categories that are core services, additional services and problem solving services. Further, Chen and Chang (2003) identify three components in the online shopping experience that are interactivity (connection quality, web site design), transaction (value, convenience, assurance, entertainment and evaluation) and fulfilment (order processing, delivery, post sales service. The need to identify the scope and elements in the service experience is also acknowledged by Parasuraman et al. (2005) in their work in E-S-QUAL in which they distinguish between core service and recovery service. On the contrary a number of authors discuss the web service experience in terms of its elements, but different authors have different notions of web elements and some elements are important of factors identified elsewhere as dimensions in e-service quality models. For example, Constantinides (2004) finds that the web experience and specifically the significance of the web experience elements depend on the buying situation, type of the customer and client’s intentions in visiting a site. He identifies the following web experience elements that influence consumer behaviour such as functionally factors (usability, interactivity), psychological factors (trust) and content factors (aesthetics and marketing mix). Later Zhang and Prybutok (2005) develop an e-service model in which web site service quality is one variable; the others are individual differences, e-service convenience, risk, e-satisfaction and intention. On the basis of above statements it can be argued that the modelling and evaluation of e-service experience can undertaken at three different levels such as web site experience, online service experience and total multi-channel experience. As important contributing factor to the e-service experience is the ability of the organization to organize its supply and value chain to support the delivery of good quality goods and services (Rowley, 2006). Further, Voss (2003) reports on a study across retail banking, retailing, travel, utilities, content providers and computer hardware sectors that suggest that performance on responsiveness was substantially below customer expectation. Problem occurring in the e-service system can result in a failure of service (Zhang and Prybutok, 2005) and this may lead to the loss valuable opportunities to build loyalty (Watcher, 2002). In order to have a holistic e-service experience one has to examine specific areas of service marketing, service design and service delivery. In the following section author will discuss these specific areas. SERVICE MARKETING Services marketing deals with expected quality of services and involves matching market needs with a firm’s resources (Meredith, 1992). Since services cannot be produced without interaction with the customer, marketing activities need to manage the timing of demand rather than just build demand. As most services are experiences delivered by human performers, anything that a service organization does in relation to the customer becomes a marketing activity, for example bank teller’s smile, the waitperson’s courtesy or the physician’s bed side manner are all marketing activities (Fisk et al., 2000). Furthermore, marketing focuses on determining the marketing mix of product and service features such as price, brand image and accessibility of service (Palmer, 2001). Service marketing concepts and strategies have developed in response to the tremendous growth of services industries, resulting in their increased importance to the world economy (Wilson et al., 20 08). Service marketing evolves on the front-end operation while service design focus on the back- end support of service operation (Surjadjaja et al, 2004). SERVICE DESIGN Service design refers to the design of facilities, servers, equipment and other resources needed to produce services which includes a blue print of the service system, specifications, procedures and policies (Meredith, 1992). The design of services with a view to creating memorable and satisfying customer experiences is not new. However, the deliberate design and execution of service experiences as a distinctive management discipline with its own principles, tools, and techniques can be said to be a new approach. In easy terms service design considers services as product that need to be systematically developed with a clear focus on the customer value (Zehrer, 2009).Service design considers services as products that need to be systematically developed with a clear focus on customer value. In more precise terms Gummesson (1994) described service design as service design covers the hand-on activities to describe and detail a service, the service system and the service delivery process. Further, A major task of service design is to create, in line with service strategy, material evidence of a sensually perceivable service reality for the customer, which materializes the non-material message sent by the service provider (Zehrer, 2009). However inadequate service design will cause continuous problems with service delivery. As to avoid such inadequacy, service design must be consistent with the service orientation and overall strategic orientation of the organization (Johnston, 1999; Doyle and Broadbridge, 1999). Similarly, service-design should be consistent with transparent service strategies, however, Mager (2004) has noted that many firms lack of such a defined service strategy. If one element of the service design is inconsistent with the overall strategy and service orientation of the provider therefore it is unlikely to be successful in providing satisfaction to the customer (Zehrer, 2009). As Doyle and Broadbridge (1999) noted that the importance of design as a composite in the strategic mix is often undervalued or ignored, the holistic nature of design and its informed status can achieve a more coherent offer to the customer. In recent years, technology has plays an increasingly major role in service design to ensure memorable service experiences. Many service offerings have evolved to become multi-interface systems that create several opportunities for developing new offerings. However to take full advantage of these capabilities, the technology must be fully integrated into service design and management with an overarching customer orientation (Curran et al., 2003). As PatrÄ ±Ã‚ ´cio et al. (2008, p.319) observed that In designing modern service offerings firms have to define their service interface mix, the technologies that support front-stage customer interactions and backstage support processes, and the service clues necessary to enable a satisfying customer experience. SERVICE DELIVERY Service delivery is concerned with delivery of the core products and services to the customers (Slack et al, 2001), including digital products. In addition, for e-service experience the introduction of e-service delivery has been associated with an increase in the number of channels through which businesses interact with their customer. Further, in such a multi channel contexts it is important not only to understand how consumers experience and evaluate the e-service delivery, but also how the delivery contributes to the total service experience and its evaluation (Rowley, 2006). Moreover, Muller-Lankenau and Wehmeyer (2005) indicate that self-service and e-service is often part of a wider service delivery. There is growing number of traditional companies use the Internet to enhance, support or by-pass their traditional marketing and sales channels and adopting multi-channel strategies. Thus it will be important to consider e-service alongside other channels through which service can be delivered, which includes the ground that has attracted most attention, face- to- face but also extends to telephone, postal and other remote services (Rowley,2006). Having discussed the overview of service marketing, service design and service delivery in the following section author will look into specific factors that will influence each of them. These factors are discussed in more detail below. Trusted Service Trusted service can be defined as exact delivery of promised service. In e-business operations trusted service is considered to very important (Baker et al., 2006). Online trust concerns are especially challenging to the companies wanting to move to e-business (Luo, 2002). Lack of trust is one of the most often reasons for the consumers’ unwillingness to make online purchases as a result it hinders the formation of an online exchange relationship for many businesses and organization (Baker et al., 2006). Further, Gefen and Straub (2004) assert that trust is more important to e-commerce than traditional service since online environment offers limited opportunities to regulate rules and customs. For example, online transactions do not usually afford the same kind of tangible assurances that are present in traditional commerce. Since consumer are concerned about the level of security when surrendering personal or sensitive information online, Warrington and Caldwell (2000) sugges t that e-business find a way to offer customers cues to encourage trust in their company. As trusted service can be designed and implemented within the service delivery process. Service providers therefore seek to achieve exact delivery of promised service and thus achieve customer satisfaction. Responsiveness Responsiveness could refer to the speed of the company’s response to the customers (Zehrer, 2009). Sending timely response to e-mail requests or complaint and confirmations of orders has been recognized as an important factor when online customers evaluate a Web site (Long and McMellon, 2004; Zeithml, Parsuraman and Malhotra, 2002). To improve responsiveness a web based customer support interface requires special attention as to whether the interface is prompt, always available and provides information regarding the timeliness of service. Further many companies request customers to direct their queries to a particular person who has the best competence in answering that particular query. Electronic forms are designed to direct queries to the appropriate department.The responsiveness dimension can be defined as the willingness or readiness of customer support to provide timely service to the customer in a Web context (Park et al., 2007). Personalization Personalization involves individualized attention, personal thank you from online stores and the availability of a message area for customer questions or comments (yang, 2001). Further personalization is refer as customer perception of the degree to which an online store provides differentiated service to satisfy specific individual needs (Lee, 2005). Most companies are building personalized web pages. Such web pages provide all the products and service, along with the navigation buttons for ease of access t

Genetic Engineering and Eugenics :: Exploratory Essays Research Papers

Genetic Engineering and Eugenics      The idea of genetic engineering has been a very heated topic of discussion lately. The possibilities of this topic range from cloning to gene therapy and eugenics. The most recent type, eugenics through gene therapy has created a lot of controversy. Eugenics is the study of how to improve human genetic heritage. This basically is the engineering of babies. The thought of these new designer babies raises many new questions. What are the consequences of these advances? Is it right to design an embryo in a certain way to make it into what the parents want it to be? These are just a couple of the very important questions raised by this issue. As the debate to whether eugenics should be allowed   rages on, the technology comes closer to making this possibility into a reality.    The way in which this new technology will be used is by correcting genetic problems in embryos. Extensive DNA testing will soon be able to show awaiting parents an accurate view of their embryoà ­s genes. This will allow any defects of the child to be seen. If the unborn child is perfectly healthy, no changes will be made. If a problem is spotted, the parents may turn to abortion or gene therapy. Gene therapy is the treatment of genetic diseases by introducing genetic material into the patientà ­s genes. This new process of having children where the parents decide what type of child they will have is called genetic counseling. This process will be able to not only identify health issues, but also personality traits. This is another topic that raises an interesting controversy. It allows a baby to be designed to the specific desires of the parent. The presents the question of: who is to say what another person should be like? Instead of a person's individuality being cre ated naturally it will be molded by science. Some might say that this amazing process would create some of the greatest humans that will lead mankind into the future. Others might say that genetic engineering would destroy what could be a great person by changing their personality, removing trying health situations that build character, or aborting a person before they are born.

Ghost Story of the Motel Murders :: Ghost Stories Urban Legends

Prophetic Dreams of the Motel Murders This particular ghost story was told to me by one of the members of my gymnastics troupe. We had become friends over the course of the season, and she was telling me this story in an informal setting in my dorm room on a Friday night. She is twenty years old and grew up in a very conservative Catholic family in New Jersey. Later on, as I attempted to find more people who would have heard a similar story, I ran into another friend who had heard a variation of the same plot. This was a Jewish Caucasian male, nineteen years old, who grew up in North Carolina. He told me this story as we were eating lunch at a sandwich place in College Park: Back home, a couple of students from some other school came to Rowan [University] to visit some friends from high school or just party. Two of the people that came were dating and they got in a big fight. They didn’t want to have to sleep together at their friend’s dorm, so the guy went to stay at a local hotel to think things over. In the middle of the night, the girl had this horrible dream that her boyfriend was crying out for help because the owner of the hotel was trying to kill him. The dream was really horrifying so the girl woke up in sweat but then realized it was just a dream and went back to bed. But then she saw another dream where her boyfriend was yelling at her to call the police because he had just been killed by the owner and his body is hidden in white van. So the girl got her friends together and went over to the hotel to see what was going on. She didn’t find him in the room he checked into, so she called the cops, and when they came she point ed out the only van in the parking lot. Sure enough the guy’s body was in there all bloody. And this is a variation of the same story: A couple of guys from some frat back home were traveling away to some Greek chapter meeting. They were all supposed to stay at the same motel, but they didn’t coordinate it very well and two guys had to stay at a different motel than the rest of the frat. So then one guy had this dream that the two in a different motel were being chased by the manager and he was trying to kill them.

The Importance of Interdependence and International Cooperation Essay

The Importance of Interdependence and International Cooperation We are not a nation alone in the world. We do not make up the beliefs, developmental status, and environment of the entire globe. To act as if there is no interdependence within states is not only ridiculous, but also dangerous. Professor Squibwell draws attention to this issue, and while his views may be a little extreme in the statement that â€Å"the world functions as a single integrated unit,† he is accurate in suggesting that we â€Å"collaborate with other states, strengthen international organizations, and support the humanitarian and educational activities of international civil society.† International relations are dictated, to a large degree, by a set of norms. While some states may, at times, disagree on what actions should be considered â€Å"normal,† the majority of nations recognize the mutual benefits that can be attained through cooperation on generally accepted â€Å"rules†. Some examples of norms include peaceful settlement of disputes and respect of national borders. These expectations are adhered to by most state leaders and are somewhat institutionalized by international organizations (IOs) such as the United Nations and the International Committee of the Red Cross. Whether they be humanitarian, economic, environmental, or any other form of focal group, each of these organizations is in charge of regulating different standards of behavior. With anywhere from 2 to 100 members, IOs would not exist if there was not a need for nations to lean on each other for a regulation of norms or assistance. The creation and ongoing existence of such groups proves that Professor Squibwell’s call for the collaboration of states is valid. Another trend in world politics that gives legitimacy to Professor Squibwell’s viewpoint is the importance of trade. Annually, close to $5 trillion of trade takes place internationally, making up 15% of the globe’s economic activity. (Goldstein, 351) While mercantillists take the standpoint that it is not the pl.ace of international organizations to set up plans for mutual gains in terms of trade, liberalists hold more practical views on the issue. They believe that states should not be looking at their own, short-term gain as if in competition with the rest of the world, but instead that states should find ways in which to fulfill the long-term, mutual gain of nati... ... that cannot be ignored is the communication and information roles that are creating supranational relationships. Telecommunications have advanced so much in recent history, and is advancing further as we speak. These improvements are bringing people in different states, cultural groups, and mindsets together more closely than the world had ever imagined. While there are still great rifts in beliefs and cultures, common people are able to quickly and easily hear the voices of the people from whom they are so incredibly dissimilar. A sort of global culture is beginning to emerge. Supporting integration of this form would not be putting down the notion of diverse cultures, but rather be adding a sense of understanding and the identification of individuals as human beings as well as members of national groups. As you can see, interdependence is a fact of political, economic, and living life. The world now needs to cooperate to solve pressing problems. With communications and political coordination abilities of today’s global society, it is necessary to take a forward stance on issues, bringing states together in order to relish in the vast benefits that are available to all of us.

Principles of Anatomy and Physiology Essay

A tissue is an assemblage of similar cells and cell products performing a specific activity and are located in different organs of the body. Tissues form the building blocks of an organism. They are composed of individual cells which consequently are composed of several organelles. There are four types of tissues in animals and they include the epithelial, muscular, nervous and connective tissue. The images of the various tissue types as viewed under a light microscope have been attached below. The Epithelial tissue covers the body surface and is also the lining for most internal cavities. The skin is an example of an organ made up of this tissue. They are either columnar, squamous or cuboidal in shape. The major functions of epithelial tissue are protection, absorption, filtration and secretion. This tissue is found in the kidney. The connective tissue is responsible for connecting various organs in our body. It is the most widely spread in the body. Examples include fat tissue, blood tissue, and dense fibrous tissue amongst others. The muscle tissue is responsible for muscular movement and coordination. There are three types and they include smooth, skeletal and cardiac muscle tissue. Smooth and cardiac muscle are involuntary meaning they do not require direct commands from the brain. Skeletal muscle on the other hand is under voluntary control and this means that it needs to be commanded on what to do. The nerve tissue is composed of cells that receive and conduct impulses to and from all parts of the body. It’s composed of organelles whose major task is to allow passage and receiving of information. Task 3. There are two classification of cells; prokaryotes and eukaryotes. By classifying under kingdoms, the prokaryote kingdom refers to bacteria while eukaryotes include animals, plants, fungi and protoctista. Eukaryotes are organisms whose cells are in-bound by membranes and a cytoskeleton. They have a ‘true’ nucleus that contains their DNA. The organelles in prokaryotes are not membrane bound. Most happen to be unicellular though some are multicellular. Prokaryotic cells are much older and diverse than eukaryotic cells as they’re believed to have been there for millions of years. The organelles found in both cells perform specific functions and influence the overall task of the tissue. The table below mentions certain organelles, their function and whether they are found in prokaryotes or eukaryotes. Organelle Function Cell Found Golgi Body Transports proteins from the Rough Endoplasmic Reticulum to the cell membrane for export. Eukaryotes. Lysosome Contain digestive enzymes that break down unwanted chemicals toxins or even the entire cell. Eukaryotes. Cell Wall Separates the content of the cell from the outside environment and thus controlling the exit and entry of materials. Offers rigidity to the cell. Mostly found in Prokaryotes. Nucleus Contains DNA that carries the genes of the cell. It’s not membrane bound in prokaryotes or a nucleoid. Both prokaryotes and eukaryotes. Ribosomes Responsible for protein synthesis. In Eukaryotes, they’re larger (80S) while in Prokaryotes, they are smaller (70S) type. Both prokaryotes and eukaryotes. Endoplasmic Reticulum Form a transport highway within the cell allowing movement of molecules. Plays an important role in protein synthesis. Composed of RER and (Smooth endoplasmic reticulum) SER. Eukaryotes. Cytoskeleton Protein fibers extending through cells to offer support, transport and motility. Allows for cytoplasmic streaming. Eukaryotes. Mitochondria Allows for aerobic respiration. Provision of energy through the breakdown of glucose. Eukaryotes. Flagella Responsible for propelling and movement activities. It’s complex in eukaryotes and consists of two protein building blocks. Both prokaryotes and Eukaryotes. Task 4.Different cell components in a tissue influences the function of that tissue. As each has a specific role which it undertakes, the synchrony of these activities enable a tissue to perform the overall specialized task that it is supposed to handle. The number of various cell components will depend on the general function of the tissue. Cell differentiation is the process whereby a less specialized cell becomes more specialized. Differentiation occurs continually in a multicellular organism. It is important as it enables adult cells to give rise to daughter cells which in turn become specialized to perform a certain function. Each type of cell that develops creates tissue-specific proteins only available in that cell type. Cells need to have different structures as they perform different functions. During differentiation, the shape and structure of the cell changes. As stated earlier, the number of certain cell components/organelles in a tissue influences the overall role of the tissue. Take for example mitochondrion; structures that convert food energy into a form that can easily be used by cells. Through respiration, energy is released from glucose and is used for various body processes. Tissues that require large amounts of energy will always have a high number of mitochondrion. An example is the muscle tissue. The energy requirements of voluntary and involuntary muscles is high. This thus creates an energy deficit that is compensated by an increase in the number of mitochondrion in these tissues. Task 5.The muscle tissue is comprised of cells whose purpose is contraction. They contract upon receiving a stimulus by a chemical released at a nerve end known as a neuromuscular junction. All cells contain actin or myosin proteins in their filaments. There are three types of muscle tissue; cardiac, smooth and skeletal and each have their distinct characteristics. In skeletal and cardiac muscles, these filaments contain desmin resulting into refractile bands called cross-striations. Smooth muscle cells however are not highly ordered and thus are not striated. The different types of cells can be distinguished by their appearance as viewed under a microscope. This task will aim at differentiating between smooth muscles and cardiac muscle. The major difference is in the structure, function and location. Skeletal muscle tissue are attached to bones and is responsible for general body movements. They are cylindrical in shape and have voluntary control of activities. They have regularly spaced traverse bands and thus striated. The cells are syncytial; they are multinucleated since myoblasts fuse to make the adult muscle cell. The muscle cell is long and threadlike. The nuclei is rectangular in shape and is located in the periphery of the cell beneath the cell membrane. All muscle tissue is organized into bundles due to wrappings of individual muscle fibers, group muscle fibers and multiple muscle fibers to form a large muscle mass. On the other hand, the cardiac muscle tissue is found in the heart and is under involuntary control; contraction is not consciously controlled. Cardiac fibers form long chain of cells which branch and intertwine resulting into ‘wringing.’ Cells are cylindrical in shape with a central oval nucleus. The nuclei is rectangular in shape. Though cross striations are visible, they are not as prominent as those of skeletal muscle. The cardiac muscles are branched and are joined together by intercalated disks. Striations run across the cells at right angles. Reference Gerard, J. T. & Sandra, R., G. 2000. Principles of Anatomy and Physiology. New York: John Wiley & Sons, Inc. Alberts B, Johnson A, Lewis J. et al. 2002. Molecular Biology of the Cell. (4th Ed.). Garland. Source document

Obama’s Commencement Speech

Obama’s Speech Everybody knows how good of a speaker Obama is. His speeches always seem to convince the audience, but it is not by everybody understood what distinguishes him from other speakers. Certain skills he frequently uses help him reach his main purpose, but the question remains what these skills include. Therefore, the aim of this commentary is explain how the use of rhetorical devices makes Obama’s speeches stand out and memorable. Rhetorical devices are techniques that an author or speaker uses in order to convey the listener or reader a message with the goal to persuade him or her towards a certain perspective.There are a lot of different kinds of techniques such as irony and the use of metaphors. When listening carefully to Obama’s speeches one is able to distinguish certain rhetorical devices that seem to keep coming back in every other of his speeches. We could say Obama has got some favourite techniques which clearly seem to help him in giving exc ellent speeches. When we take a closer look at Obama’s commencement speech for the Illinois university school of medicine we can also find the devices that keep coming back. The Technique he uses the most frequently is the so called ‘tricolon’, which can also be called ‘the rule of threes’.Tricolon uses series of three to emphasis certain issues and by this making his point even more clear and memorable. In Obama’s Inauguration speech alone we are able to find twenty two example of tricolon and in this commencement speech he also is not ‘afraid’ of using it. Already in his first sentence we are able to find an example of this device: â€Å"After four years of endless work, sleepless nights, and constant stress†. And even though this is his first sentence and it is a joke, he already stresses the fact that his audience has worked hard and that it is something they can be proud of.Also by using three word groups each from a n oun and an adjective he makes the ‘situation’ seem even more dramatic and funny. Another example when he uses tricolon is â€Å"genocide in Dafur or the AIDS epidemic or the fifteen-year-old who was gunned down on front of his house. † By using three examples instead of two or four examples he reaches the just the right point where people will get his point, understand him, where they have had enough time to think about the situation, are able to identify and keep remembering his words.There are many more great examples but tricolon is of course not the only rhetorical device he uses. Barack Obama also knows exactly how to use the pronouns ‘I’, ‘you’ and ‘we’ in a good and effective manner. By using specifically these three pronouns much more often than pronouns such as she, he or they, he is able to create a higher degree of intimacy and solidarity towards his audience. He makes his audience feel as if he is talking to them personally even though he may be speaking to an audience of thousands of people.Also when his topics concern some issues such as the health care issue in this speech, he is able to twist his story in such a way that he really believes that there is a solution and that certainly together we can always come to a solution. It is amazing he is able to tell it in such a way that the audience is also going to believe it. â€Å"This is why we need you. We need you to dream, we need you to speak out, and we need you to act. And together, we can build a health care system in this country that finally works for every American. This part of his speech is a perfect example where all of the most important rhetorical devices come together and work effectively together. We can identify his use of pronouns, tricolon (â€Å"We need you to dream, we need you to speak out, and we need you to act. †) and also anaphora. Anaphora is another of Obama’s favourite techniques. â€Å"We need you† is already repeated four times in just two sentences. The five following paragraphs also consist of anaphora, because they all begin with â€Å"We can (have)†¦Ã¢â‚¬  Repeating this part of the sentence does not only give the speech a nice structure, it is much more than that.It is saying in an indirect way that we really, honestly can, but in a much more effective way. Because every time the audience is reminded of that ‘fact’ and when things keep coming back one will be able to remember it easily with the effect that one can also start to believe in his words. â€Å"Perhaps you will first notice when a doctor tells a woman that her husband will need a life-saving procedure that their insurance does not cover and their family cannot afford. Perhaps it will be the late-stage diagnosis of a cancer that could have been prevented with a routine of screening that the patient’s health care plan just doesn’t cover.Perhaps it will be the endless stream of people who wait and wait in the emergency room which is the only place that will treat the uninsured. † Is another example were anaphora and tricolon are combined to create a stronger effect. Again three examples are used together to increase the power of the three separate examples another thing is that all three examples start with â€Å"perhaps† which is used to link the three separate examples but also again to make it more memorable. So Obama knows exactly how to use words in order to create the effect he likes: being persuasive, personal and productive.Every speaker has got his or her own characteristics in their way of speaking and so does Obama. His good and effective way of speaking distinguishes him from others. He is able to create this effectiveness by the use of important rhetorical devices. The three most important devices he uses Obama uses are tricolon, the correct use of pronouns and anaphora. By using these both separate as together he is ab le to make speeches in which his message comes across at the good manner and he is able to make speeches in which he can be as effective and persuasive as possible. 1. 058 words

IMPACT OF MEDIA ON YOUNG GENERATION’S DEPORTMENT Essay

INTRODUCTION. Information is an essential input for decision making while media is an important source of such information. Media including print media and electronic media is an excellent mode of communication, entertainment and information which exert different impacts on different people depending upon their age and perception. A mature person will perceive things differently whereas a child or an adolescent will perceive it differently because his mind is in the process of formation. Children try to adapt things immediately whatever they will see on television or internet, whether it’s smoking or fighting by the famous actors, or sometimes they just follow it as trend. Media is increasingly pervasive in the lives of children and adolescents. However, until now there has been very little comprehensive analysis of the different research tracking the impact of media on children’s health. In 80% of the studies, greater media exposure is associated with negative health outcomes for ch ildren and adolescents (Commonsense Media, 2008). These negative health outcomes include child obesity, drug use, alcohol use, low academic achievement and attention deficit hyper activity disorder (ADHAD). While there are many factors that contribute to negative health results for children, media is a crucial one. It also affects the aggressive behavior of a teenager through violence in movies and video games as it has a strong potential to affect the norms of a society. see more:pros and cons of social media essay Objectives of the study: This study is an effort to evaluate different impacts of media on young generation whether they are positive or negative in nature. This study also focuses on how media is affecting Pakistani youth’s demeanor and its impact on Pakistani culture, religion and societal norms. LITERATURE REVIEW. Violence and sex shown on television results in higher rate of crimes and encourages antisocial behavior. This is especially apparent in the U.S.A and other western countries. Many criminals own up that their violent actions or attitudes to women were result of TV. The rate of such crimes is continuously rising and more often they are committed by teenagers. They easily get affected to violence and various stereotypes shown through TV, because the outlook of young people is in the process of formation. Television’s impact on the ethics of the younger generation can affect the future of our society negatively. According to the statistics, the average child watches 26 hours a television per week affecting family relations by reducing dialogue, and even having an impact on health by dispiriting exercise. Violence, aggression, crimes and wars are broadcast through the daily news as well as in movies, showing gloomy pictures that encourage mental tension, pessimism and negative emo tions (Jurgita Venckute, 2003) A UK study focused on children aged (9 – 13), as this was the age group where parents were least assured about appropriate TV consumption. Responses showed that children have a consistent world view which is different from that of adults, and violent images are seen within this perspective. These children, aged 9 – 13, were able to distinguish between ï ¬ ctional and ‘real’ violence. Children responded most to violent images where there were negative physical and emotional consequences. The older children had a clearer understanding of the potential consequences of violence. Children differed from adults in their expectation of a level of security and protection, and they looked to adults for this protection. Violence in media has a negative effect on mental state of children. (Andrea Millwood Hargrave, 2003) Many well controlled and randomized experiments have examined how exposure to violent TV, film media affects aggression of youth of all ages. Brief exposure to violent dramatic presentations on TV or in films causes short-term increases in youth’s aggressive feelings, emotions and behavior, including physically aggressive behavior serious enough to harm others. Total amount of TV watching was assessed at the ages of 14 and 22. The more time they spend watching violence on television the more is  their aggressive behavior. (Craig A Anderson et al, 20 03) Media is increasingly penetrating in the lives of children and adolescents .In 80% of the studies; greater media exposure is associated with negative health outcomes for children and adolescents. Meta-analysis of the best studies on media and child health published in the last 28 years clearly shows the connection between media exposure and long-term negative health outcomes, especially childhood obesity, tobacco use, and sexual activity. Studies show that more exposure to scenes with alcohol use in movies is associated with early-onset teen drinking. Media exposure also has an impact on low academic achievement and Attention Deficit Hyperactivity Disorder (ADHD). (Common sense media, 2008) Media has a disturbing potential to negatively affect many aspects of children’s healthy development, including weight status, aggressive feelings and beliefs, consumerism and social seclusion. Media also has potential for positive effects on child health. We need to find ways to maximize the role of media in our society, taking advantage of their positive qualities but and minimizing their negative ones. The ultimate goal is to reach youth with positive messaging. Accepting media r ather than trying to offset and it promises to be an effective tool in shaping the behavior of children and adolescents. (Munni Ray and Kana Ram Jat, 2008) There is serious association between violence in the media and the appearance of seriously violent behavior among older children and teenagers in a nationwide sample. (Michele L.yebarra et al, 2008) Television has become so powerful that it plays a decisive role in shaping the attitude, moral fiber, individuality and the ability of the youth to look at the things. But regrettably, the things are not going right. Television channels have adopted the policy of telecasting the cheap and sensational programs that will attract more and more youngsters to them. The interest of these channels is just money-making and economic. The television channels are busy in displaying violence, mysteries of murders, human capacity of committing crimes and some other things which definitely have negative impact on our present generation. Children are exposed to huge amount of violence and aggressiveness leading to deterioration of mentality of youth. (Carmela Lomonaco et al, 2010). There is extensive exposure of young US adolescents to movies with tremendous graphic violence from movie rated for violence and there are a lot of questions about the effectiveness of the current  movie-rating system. (Kielah A. Worth et al, 2010) Media has the greatest impact on young generation as compared with the family or school because teenagers spend more time watching television, using cell phones, doing internet surfing o r using any other source of media. All these affect teenagers in various aspects like culture, politics, social life, religious conviction, style, education and other interests. Apart from this media represents important source of enrichment and education for young generation as they receive variety of informal education from various sources like electronic libraries and internet etc. Media is also a source of entertainment. Still, media does not always inform and manipulate teenagers on a positive way, because it also represents a resource of violence through movies or news. (Cristina Nuta, 2011) â€Å"The internet and a large number of TV channels are working day and night to promote vulgarity and immorality. Undoubtedly, media aids to research and development, but illiteracy limits the users’ abilities to acquire knowledge oriented benefits. Especially children lack the abilities to make accurate judgment of the benefits and harms of the information being fed to them and hence consciously or unconsciously accept it as a truth of life†. (Muhammad Iqbal Zaffar, 2003) The author wrote the article by the name, â€Å"Youth and role of media in Pakistan† to analyze the negative and positive media effects casted on the youth of Larkana city. He reported in the article that, â€Å"Since a couple of decades print media mainly Sindhi print media has replaced the other languages of print media including Urdu due to many reasons including low cost, powerful influence of Sindhi language and non availability of network in far flung areas. Unfortunately the youth developmental issues are not the key information of many media resources. Therefore, youth behavior is influenced by violence, global media prejudices and other negative values. Maladaptive, drug abuse, violence and local tribal conflicts reports on media are adversely impacting the youth†. He concluded, â€Å"There is need to promote the positive impact of media by guiding and advocating the thematic standards in media†. (Zulifqar Ali Rahujo, 2007) Iram Arif in collaboration wit h Dr. Muhammad Ashraf Khan conducted research study on the subject, â€Å"Media imperialism and its effect on culture of Pakistan†. The main objective of the study was to examine the nature of cultural globalization  through media and its effects on national and local culture with special reference to Pakistan in the shape of effects on the youth of Multan. She tested the hypothesis, â€Å"The greater the exposure to the satellite/cable TV Entertainment programs, the greater the effects of foreign culture on our youth & cultural identity†. In the light of the survey findings, the researcher concluded, â€Å"The foreign media channels on cable TV are adversely affecting Multan’s youth mindsets, although the adoption of such an attitude is bit slower as compared to other mainstream cities of Pakistan because Multan is renowned as a city of Saints with the decade’s long history of tradition and culture†. (Dr. Muhammad Ashraf Khan, Iram Arif, 2009) Dr. Muhammad Wasim Akbar conducted the research study with the title, â€Å"Cultural invasion of western media and Muslim societies†. He presented his report in the words, â€Å"Waves of western culture equipped with secularism and materialism are heading towards the Muslim societies very rapidly. There is a wave of these attacks in the form of computer, intern et, TV, Cable network, films, magazines, etc. As the developed countries are the architects of the modern age, they want to dominate over the pious Muslim civilization by replacing it with their free society and culture†. He quoted the suggestion of Mansoor Jaffer as a solution to the problem which is, â€Å"It is the need of the day that Muslim countries should formulate communication policy for all media institutions under such policies which could reflect Muslim culture in true sense†. (Dr. Muhammad Wasim Akbar, 2009) Problem Statement: â€Å"Is today’s media impacting our youth in a constructive or a destructive manner?† Variables of Concern: Independent variable. Intervening variable. Dependent variable. Moderating variable. â€Å"Proper parental guidance minimizes the probability of negative media influence on young generation’s deportment which occurs through today’s media meretriciousness and gaudiness†. Hypothesis:  Ã¢â‚¬Å"Greater the degree of meretriciousness/gaudiness in today’s media, greater  will be the probability of negative influence on young generation’s deportment†. RESEARCH METHODOLOGY. Hypothesis Testing Study: We will be conducting a hypothesis test study in order to explain the relationship between our dependent variable (meretriciousness in media) and independent variable (young generation deportment) and also to test our hypothesis i.e. â€Å"Greater the degree of meretriciousness/gaudiness in today’s media, greater will be the probability of negative influence on young generation’s deportment†. Correlational Study: We will be using a correlational study as we are interested in delineating the important variables associated with our problem i.e. negative media impact on our young generation’s deportment. Minimal Interference by the Researcher: We will be conducting correlational study with minimal interference i.e. we will be only administering questionnaires during normal flow of work. No further interference will be made. Non-Contrived Study Setting: We will be conducting correlational study in a non-contrived setting. Groups As Unit of Analysis: Our unit of analysis is â€Å"Group† for media impact being studied on young generation’s deportment. Data Collection: Primary and secondary data will be collected. Sample Size We are making use of sample size of 50, that is, we will administer our questionnaire survey to 50 respondents most conveniently available mainly youth ( above 16 years and below 25 years of age) and the provided responses will then be analyzed with the help of â€Å"SPSS† in order to reach at any appropriate/sound conclusion. References: Andrea Millwood Hargrave (2003), â€Å"How children interpret screen violence† British Broadcasting Corporation. Craig A Anderson et al (2003), â€Å"The Influence of Media Violence on Youth†, psychological science in the public interest Vol.4, pg 81-110 Common Sense Media (2008), â€Å"Media + Child and Adolescent Health†, A Systematic Review. Brett Brown , Pilar Marin (2008), â€Å"the school environment and adolescent well-being: beyond academics†, Child trends Brief Research Michele L yebarra et al (2008), â€Å"Linkages between Internet and Other Media Violence with Seriously Violent Behavior by Youth.† Pediatrics 122(5):929-937. Munni Ray and Kana Ram Jat (2010), â€Å"Effect of Electronic Media on Children† Indian Pediatrics 2010; 47: 561-568 Carmela Lomonaco et al (2010), â€Å"Media Violence†. Kielah A.Worth et al (2010), â€Å"Exposure of U.S. Adolescents to Extremely Violent Movies.† Pediatrics 122(2):306-312 Muhammad Iqbal Zafar et al (2003), â€Å"Media influence on social component of human personality† Pakistan journal of information & technology. Zulfiqar Ali Rahujo (2007), â€Å"Youth and role of media in Pakistan† Dr.Muhammad Ashraf Khan and Iram Arif (2009), â€Å"Media imperialism and its effect on culture of Pakistan† Global media journal. Dr. Muhammad Wasim Akbar (2009), â€Å"Cultural invasion of western media and Muslim societies† Global media journal